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Albert, Brunel and Columbus are three levels of integrated business support. Each package can connect media and digital performance with strategy, business development, e-commerce, legal and compliance, operations, systems and customer experience.
The packages are modular. Components can be added, removed or reprioritised around your objectives, operating model, budget and current level of readiness.
Media Footprint™ improvement is measured against an agreed audit baseline—not only followers or views. It is also not the only performance metric expected to improve. Depending on the package and scope, we can target operational efficiency, business resilience, conversion, customer experience, governance and compliance readiness, delivery performance and systems alignment. The ranges below are planning targets, validated after assessment, not guaranteed results.
Albert
Establish the evidence and direction.
For start-ups, creators, e-commerce businesses and established organisations that need a clear baseline before investing in wider change. Albert identifies priority gaps, commercial opportunities and the most efficient next steps.
Duration: Minimum 3 months | Recommended 6 months | Maximum 9 months. Media Footprint™ improvement target: anywhere from 10% up to 25% across agreed indicators. Wider outcomes can include better decision quality, conversion readiness, process clarity, compliance awareness and operational efficiency.
Core components
Assessment and direction
Media Footprint™ baseline, market position, customer journey and priority-gap analysis.
Digital foundations
Website and e-commerce review, SEO priorities, content direction and channel selection.
Business alignment
Initial alignment with strategy, business development, operations, systems and compliance requirements.
Commercial readiness
Proposition, target customers, conversion priorities and practical routes to market.
Measurement framework
Agreed KPIs, evidence requirements and review points measured from the audit baseline.
Action plan
A prioritised roadmap for implementation and the next stage of sustainable growth.
Book a free consultation!Brunel
Build a coordinated growth system.
For businesses ready to establish or consolidate sustainable growth. Brunel coordinates digital channels with commercial strategy, e-commerce, business development, compliance, operations and customer experience.
Duration: Minimum 3 months | Recommended 6–9 months | Maximum 12 months. Media Footprint™ improvement target: anywhere from 25% up to 50% across agreed indicators. Wider outcomes can include higher operational efficiency, conversion performance, governance readiness, customer retention, delivery capability and business resilience.
Core components
Strategy and positioning
Integrated market position, growth priorities and a commercially focused delivery roadmap.
Business development
Proposition development, routes to market, partnerships and qualified commercial opportunities.
Digital and e-commerce performance
Website, SEO, content, conversion and e-commerce customer-journey optimisation.
Customer experience
Acquisition, service, retention and experience improvements across relevant touchpoints.
Legal and compliance alignment
Practical alignment of claims, obligations, data, contracts and commercial risk.
Operations and systems
Process, capacity, workflow and systems improvements supporting the digital promise.
Implementation management
Coordinated delivery, ownership, milestones and cross-functional decision-making.
Performance optimisation
Dashboards, review cycles and evidence-led adjustments across agreed indicators.
Commercial outcomes
A stronger connection between visibility, conversion, delivery capability and sustainable revenue.
Book a free consultation!Columbus
Transform across the complete organisation.
For ambitious organisations requiring intensive cross-functional change. Columbus integrates media, digital commerce, legal and compliance, business development, operations, supply chain, systems and customer experience into one managed programme.
The programme connects what the market sees with the internal capability required to deliver it—horizontally across functions and vertically from strategy to execution.
Duration: Minimum 6 months | Recommended 9–12 months | Maximum programme-dependent.
Media Footprint™ improvement target: anywhere from 50% up to the achievable target established by the audit, where the baseline, programme scope and implementation capacity support it. Wider outcomes can include operational efficiency, organisational resilience, commercial performance, governance maturity, supply-chain effectiveness, systems integration and customer experience.
Core components
Enterprise-wide strategy
Integrated commercial, brand, digital and operating strategy with priorities, ownership and governance.
Business development
Market expansion, proposition development, partnerships and structured commercial opportunity management.
Digital commerce and conversion
Website, e-commerce, SEO, content, conversion and end-to-end customer-journey improvement.
Media and brand performance
Media Footprint™, positioning, channel architecture, content systems and measurable visibility.
Customer experience
Coordinated acquisition, onboarding, service, retention and experience across channels.
Legal and compliance
Contracts, obligations, claims, data practices, governance controls and commercial risk alignment.
Operational excellence
Process, capacity, cost, quality and service improvements supporting sustainable delivery.
Supply-chain effectiveness
Supplier alignment, resilience, performance, sourcing and fulfilment priorities.
Systems integration
ERP, CRM, e-commerce and information-flow alignment across business functions.
Change and project delivery
Programme governance, milestones, ownership, adoption and cross-functional implementation.
Performance management
Media Footprint™ tracking, operational KPIs, executive reviews and continuous optimisation.
Business resilience
Stronger decision-making, operational continuity and the capability to adapt without losing control.
Book a free consultation!